The Pepe Jeans empire has humble roots – it started out as a roadside stall run by the Shah brothers in London’s Portabello Road Market. One market stall expanded to four, and eventually the brothers opened their first boutique at Kings Road in 1975. The Pepe Jeans name rapidly acquired a cult status, thanks to celebrity fans like Morrissey lending their name to advertising campaigns. Today’s Pepe Jeans Company is among the most successful denim fashion brands on earth – with a collection of dedicated retail outlets in 60 countries and a presence in most shopping districts. Unique rivets, attention to detail and patch work, along with use of vibrant colours and crystals make Pepe Jeans stand out in a sea of denim. Pepe Jeans are not as expensive as some of the designer brands, making them more mainstream and easier to find.
Pepe Jeans for women include the Madonna, a bootcut jean made from Pepe’s mid-stretch denim for an attractive fit, which features gothic detail on the rear pocket, accented with shimmering rivets and beads. Also popular for women is Pepe’s Davinity jean, a low-rise slim fit jean with loads of detail on the rear. Most of Pepe’s popular styles are available in a selection of washes, typically made from the popular mid-stretch denim that is adored by many for providing a little give in places where other brands are unforgiving of your curves.
Pepe Jeans for men are just as stunning, though they’re a bit less flashy than the women’s collection. The Pepe men’s collection includes the rock-inspired Bitter, with straight legs and a mid-rise waist; as well as the more laid back Cracker, a bootcut jean with a lower rise. Pepe Jeans also produce a good collection of trousers for children, essentially offering mini-me versions of adult styles.
Because Pepe Jeans are easy to purchase in the high street, it’s easy to visit a local shop and find a style that suits you. Once you’ve picked a pair of Pepe Jeans that’s right for you, find a reputable online merchant with a clear return policy to buy online and save. As always, when buying jeans online, beware the counterfeiters – Pepe Jeans are less expensive, but the detail is still good and the hallmarks of quality jeanswear are evident.
© Designer Jeans.org.uk 2006
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