Founded by Italian designer, Claudio Buziol, Replay is a widely available designer denim brand produced by Fashion Box Industries. Replay makes jeans and other casual wear for men, women and children. Replay has a collection of dedicated boutiques in key retail districts around the world, providing men, women and children with a desire for designer denim an easy way to acquire their jeans. Most popular in European countries, Replay Jeans also have a strong following in the Americas.
Replay Jeans don’t give their trousers clever, easily remembered names; instead the styles are numbered. For example, the MV935B – not exactly catchy, but the style is popular with young men around the world for it’s mid-rise, relaxed fit and subtle pocket details. Replay Jeans for men are available in a variety of colours, washes and cuts to suit most styles and body types. Men’s Replay Jeans generally have a more ‘worn’ appearance, and the denim used is soft and comfortable. Details most men’s Replay Jeans have in common include a red stitch over the fly, a coloured patch on the left hip above the front pocket and subtle detailing on the rear pockets or yolk.
Most Replay Jeans for women have style numbers, similar to those used for the Replay men’s range. WV551, for example, is a low-rise, skinny-fit jean with scalloped rear pockets and simple detailing. However, some of the more popular women’s Replay Jeans styles do have names – the Nashira is a cropped, low-rise, skinny-fit jean with an almost acid-wash look to it. The Nashira has unique rear pockets and rear embroidery detail, as well as ankle zips. Replay Jeans for women are generally made from a semi-stretch denim that is popular for providing a solid fit that conforms to your shape without being rigid.
Replay Jeans retail for upwards of £100 in shops – there are savings to be had online, but as with most fashionable goods, you’ve got to be careful you’re not buying counterfeit merchandise. Genuine Replay Jeans feature unique distressing that is obviously done by hand – when buying Replay Jeans online, remember that a deal ‘too good to be true’ usually is, and watch out for stiff denim, crooked zips and sloppy detail.
© Designer Jeans.org.uk 2006
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